Dot & Type Branding

A brand identity system built around the humble braille dot - Dot & Type transforms printed materials into formats that work for people with a visual impairment, while ensuring beauty isn’t compromised, asking does accessibility mean the bare minimum? The brand captures the joy of giving and receiving and considers a range of needs, keeping the visually impaired at the forefront of the process throughout.

Accessibility & Beauty

After spending years supporting visually impaired students in schools, Natasha noticed there were huge gaps in their lives when it came to accessing every day things, making it Dot & Type’s mission to put accessibility and inclusivity first, transforming printed materials into formats that work for people with a visual impairment and creating a range of greetings cards that doesn’t compromise beauty and fun for functionality.

The branding promises the same attention, utilising both dots and type to build the system while bringing through Natasha’s cheeky personality to add a smile wherever possible.

The Humble Dot

The braille system is really the foundation of what Dot & Type do, so it became the foundation of the branding. Using a grid system to ‘dotify’ the ampersand creates an icon that represents inclusion and promises more. While the character design (dubbed Zoid after the name of the logotype) uses the flexibility of the grid system to create a variation in his cheeky grin.

All Shapes & Sizes

Flexibility is also a consideration when it comes to typography choices. Dot & Type offer a range of services for a range of needs, so the branding reflects this. With a range of logo lock-ups for both greetings cards and corporate braille services, an adjustable grid-based dot system and a variety of set colour combinations.

Although accessibility does require a lack of flexibility in other areas. Legibility and visibility are key considerations here, reflected in logotype adjustments and strict monochromatic colour systems that use contrast as the focus above colour.

Translated to Touch

A brand built to last, for those who may not be able to see it. But the tangibility of Dot & Type is stamped into it’s system, because as Natasha puts it “accessibility is a right, not a privilege”.

Role:Design Lead

Creative direction from Ben at COURTESY

Services:Branding

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