Orchid Agency Branding
Inside-the-box thinking for a digital marketing firm that values sustainable long-term growth. Framing themselves as the antidote to the massive, inflexible contract structure of traditional digital marketing. Just two account managers, Orchid is the small business for small businesses.Organic Growth
The orchid is a symbol of longevity, a mascot of the agency’s commitment to creating solutions that last and are crafted to respond to the client’s needs, only when required.
An organic marketing strategy, that challenges the one-size-fits-all approach of larger agencies by prioritising transparency, presence and a custom fit. The aesthetic markers of which are characterised by clarity, softness and a craft-led approach.
Think Inside the Box
So the design process must respond to this. This craft-led approach of hand drawing the icon motif, softening corners and balancing the natural textures and colours with a clean and professional type. This says “we’re invested in your business, and we know how to help”, wrapped up in a box - the house where digital marketing lives.Web design by Becca EllisonPeople-forward
A light rebrand that utilises the idea of the box and grid systems in the visual language. With a focus on a human-first approach in both operational and aesthetic positioning, a warm, welcoming brand that embraces the balance of texture and clean lines, of boxes and rounded corners, of people and professionalism.
Role:Project & Design Lead
Services:Branding
Motion