HELLO, I’M

HELLO, I’M EFFRACS

But ‘Jamie’ is fine too.

Effracs is just a silly mirror trick with my surname, in a pursuit of a mono-name like Cher or Skeletor.

My pronouns are he/him, I’m a graphic designer, illustrator, artist and all-round maker of things, originally from the Isle of Man but now calling Manchester my second home.

I‘m inspired by music, culture and the joy of making things look a bit off-kilter. Here’s a collection of my work that showcases my love for bold colourful design and an organic, human touch.

If you’re into cool things and would like to create something exciting together, hit the contact button and let’s chat!

KIKI LOUNGE

Kiki Lounge is a tropical-themed cocktail bar on the Isle of Man, created as a playful escape during the pandemic. Inspired by classic tiki bar traditions with a millennial twist, it’s a vibrant local hotspot known for its inventive cocktails, warm Manx hospitality, and dedication to quality. The bar has built a reputation for its ambitious menu, which combines tropical traditions with contemporary techniques, all served in a quirky, welcoming atmosphere that reflects the owners’ passion for their craft.

I designed the Kiki Lounge ‘Menu Zine,’ a creative publication that doubles as a cocktail menu and zine, inviting customers to ‘steal this zine!’. The brief called for a retro, grungy, xerox-inspired aesthetic, which I delivered through halftone textures, torn paper effects, hand-drawn illustrations, and skewed layouts. Printed in monochrome on pastel paper with art from a different local artist for the cover of every issue, the menu’s rebellious, zine-like energy perfectly complements the bar’s personality. This visual language has since been adopted into Kiki Lounge’s broader branding, influencing its illustrations, typography, and overall aesthetic, used to create their coasters that double as cocktail recipes formulated in collaboration with local distilleries.

The Menu Zine has garnered significant acclaim, helping Kiki Lounge achieve 1 PIN Excellent status in The Pinnacle Guide (the Michelin Star of bars) and secure a place in the UK’s Top 50 Cocktail Bars. It was also featured in Foodism's article 'State of the art: when did cocktail menus become works of art?' as a standout example of innovative menu design. Described by The Pinnacle Guide as 'an evolving zine, a vibrant mix of ideas, expressionism, and art,' the menu-zine not only enhances the customer experience but also reflects the bar’s dedication to creativity and community engagement.

WONDERFUL BEANS

Wonderful Beans is the first issue of a zine created for Henderson & Glass, a coffee shop-cum-cocktail bar dedicated to quality and craftsmanship. The publication reflects their ethos, exploring the thought behind their menu, environment, and coffee sourcing. It combines editorial pieces, artwork, and design to convey their unique character.

My role involved designing the zine front to back, collaborating with a copywriter to integrate editorial content with full-bleed artwork pages, all while working within their established branding, creating assets that were later used as a part of the brand book. I handled typesetting, layout, and artwork design, for this Digital Mini Newspaper, which was featured in Newspaper Club’s ‘Hot off the Press! 9 newspapers to inspire you in October’.

KERROO BREWING COMPANY

Kerroo Brewing Company is a Manx microbrewery and taproom based in Port Erin, Isle of Man. Founded in 2022 and brewing by 2024, Kerroo is driven by a mission to disrupt the local beer market with contemporary, innovative brews. Their ethos centres on pushing boundaries and challenging the status quo, introducing fresh ideas and bold flavours to an island known for its more traditional offerings.

I had the pleasure of collaborating with Ben from Courtesy to develop Kerroo’s branding from the ground up, crafting a style that embodies their forward-thinking, disruptive nature. The visual identity reflects their dynamic character and positions them as a fresh, exciting presence in the local craft beer scene. Alongside creating branding elements, I illustrated a range of stickers and assets to complement their brand identity.

It was an honour to design the label for the brewery’s first canned beer, Porter Erin. The design featured custom artwork created in my personal style, as requested by the Kerroo team, resulting in a unique, standout piece that perfectly encapsulates the brewery’s innovative spirit.

Inspired by Port Erin Bay on the Isle of Man where the Brewery is based, the artwork features Bradda Head, fishing boats and ever-present seagulls, in colours that represent the deep, rich malt flavour profile.

I then had the opportunity to design the label for Kerroo’s flagship beer HEYBOY!.

‘Heyboy’ is a colloquial Manx greeting, “that mate you’re always pleased to see at the pub, even if you can’t quite remember their name…”, with artwork produced in primary colours for the brewery’s primary beer, a no-nonsense, delicious hazy pale ale, represented in the clean and balanced design. A matching t-shirt design also accompanied each can.

DROPPING BY

Dropping By is an electronic music collective I co-founded with friends to address a gap in Manchester’s electronic music scene. With a focus on darker UK sounds, the collective is still in its relative infancy but is steadily growing, building a loyal follower base within the city. Our vision of organic growth and creative networking is already showing results, with features alongside local label Rubberworks and, on a larger scale, Berghaus. By fostering a community of emerging DJs and creators, we aim to provide a platform for innovative sounds and artistic expression.

Broadcast artworks

Through club events and radio broadcasts paired with curated artwork, Dropping By connects music and visual art in a way that resonates with our ethos. I’ve had the privilege of leading the graphic design elements for the collective, creating a cohesive brand identity that evolves with each project. This includes bespoke artwork for each episode of our mix series, ensuring that every visual is an artistic response to the music it represents.

Mix Series Artworks

MINE EYES HAVE SEEN THY LIGHT

Mine Eyes Have Seen Thy Light is a photozine created as part of a wider exploration into the parallels between the UK rave scene and religion, and more broadly what Mark Fisher calls “the slow cancellation of the future”. The project examines how the UK dance music scene’s obsession with its own history is influencing its future, with the zine aiming to outline the similarities between religious worship and the following of dance music as a pseudo-religion.

In this exploration, I reflect on the shift in dance music—from a revolutionary use of existing sounds to create something new, to a focus on reproducing the past. The project dives into how nostalgia for the golden era of UK dance music has led to a stagnation of innovation, with the industry’s attachment to its history leaving little room for the future. This stagnation is amplified by the effects of neo-liberalism, where the commodification of the new and the reduction of the welfare state have left little room for experimentation or the support of new forms. In a post-internet era, where the past is more accessible than ever, there’s a growing preference for familiar, safe sounds, as the desire for originality and mysticism fades in favour of security and nostalgia.

PEOPLE OF COLOUR
ISLE OF MAN

People of Colour Isle of Man is a collaborative group working to create a unified voice for issues affecting the Black and POC community on the Isle of Man. Their platform highlights the voices of ethnic minority groups and encourages open, meaningful conversations about the challenges and experiences of this diverse community. They strive to make the island a more inclusive and welcoming place for everyone.

I designed vibrant posters for fundraising celebrations and engaging Instagram posts to highlight the charity’s mission of raising race awareness. Included bespoke illustrations of diverse cultural characters to bring their message to life.

SMOKY SAM’S

Smoky Sam’s BBQ’s Cinco de Mayo pop-up event poster featuring custom illustrations and utilising existing branding elements.

COLLINS, HARDING, KNIGHT & ROWE

Poster Design for the first gig of Collins, Harding, Knight & Rowe.

MOTHERFUNKERS

Poster Design for the first Motherfunkers gig of 2025

HEAPS GOOD NAILS

An independent nail studio in London seeking light branding to establish their unique identity. The 'contemporary-retro' aesthetic is reflected in the playful rounded typography based around ITC Souvenir and a bright, fresh colour palette of blues and greens, intentionally distinct from the artist's previous employer to target a more distinct section of the market.

I created a wordmark, logo, and a series of fun GIFs to showcase styling possibilities and the versatility of the interchangeable colour palette.

FORAGING VINTNERS

Foraging Vintners are small seaside winery and bar on the Port Erin pier, known for their sparkling wines and dedication to crafting quality. To boost year-round sales, they expanded into canning their ciders, branded as Backwall Cider, in three flavours: apple, honey, and rhubarb.

I designed the can artwork using their existing branding, drawing inspiration from the picturesque view of Port Erin Bay from their location, with Bradda Head and the pier as key elements. The design captures the charm of local traditions, featuring the iconic backwall where kids leap into the sea during summer.
Additional stamp-style graphics were created for merchandise, evoking a playful 'postcard from the pier' theme.

THE THREE CROWNS

The Three Crowns, a historic gastropub in Stoke Newington, London, underwent a light rebrand to reflect its more upmarket direction. Designed in partnership with Ben Thornton at Courtesy, the new branding drew inspiration from the pub’s beautiful facade, which features decorative lettering and crown motifs. These architectural details informed the design, creating a visual identity that feels authentic to the building’s heritage.

I crafted the icon, typography, and decorative elements, basing the crown design on shapes from the facade, which were shaded by hand and digitally stylised. The typeface KC Royal Sans by Kern Club was chosen for its resemblance to the building’s original lettering and incorporated into the lock-ups created by Ben. The new branding is featured across online content, social media, menus and beyond, giving The Three Crowns a cohesive, elevated identity.